PLANTA: A model for corporate giving and cultural dissemination

The PLANTA project has been presented as a model for corporate giving and cultural dissemination during the seminar titled “Museums and Foundations: Models for Management, Collecting, Programming, and Communication”, offered as part of the Master’s in Management of Cultural Heritage at the University of Salamanca.

María Fernández Sabau, a cultural manager specializing in strategic planning, made a presentation on the PLANTA program, describing it as a space that combines artistic creation and business production, bringing together art, architecture, knowledge, and natural scenery. “This project is the intersection between the Sorigué business group and its foundation. This is an innovative model for giving back to society which reflects the commitment and ethos that have characterized Sorigué over its 60-year history, focusing on the concept of sustainable development through attraction of talent from various disciplines”, Maria explained.

During the seminar, which was held on November 20 and 21, other important figures from Spanish cultural life also participated, including Guillermo Solana, Artistic Director of the Thyssen-Bornemisza Museum in Madrid; Pepe Serra, Director of the Museu Nacional d’Art de Catalunya in Barcelona; Manuel Olveira, Director of the MUSAC in León, and Cristina Fontaneda, Director of the Museo Patio Herreriano in Valladolid.